610 MORNING SHOW: IN THE CELLAR
Rarely do I key on one particular show in regard to ratings but this In The Loop's ratings are bad. I still go back to the days when Josh Innes and Nick Wright brought "ratings" to sports talk. Both use to brag and boast about ratings.
Below is Nick Wright a few years ago, going in on other stations about Ratings and pretty much saying everyone sucks but their station. Take a listen. This audio will never go away, it's symbolic because two years later, things look drastically different.
I am not even banging on In the Loop but I do know 610 Morning Show during Football Season shouldn't be pulling a 2.8 (lowest at the station).
Is it worse than 2,8? Think about it like this, we clearly see what Texans Radio is doing for Paul Gallant and Brien Straw's slot. The thing is, Texans Radio is basically in every slot on 610 in some capacity and in reflects in their numbers. Therefore you would have to think, Texans Radio is also helping In the Loop but hell maybe the numbers are so depressed even Texans Radio can't help it.
Why are listeners dialing out of In The Loop?
For a more in depth break down of the ratings, read David Barron's blog