A share means a % of all the radio listeners in a given market are tuned into that station.
Example: If The Boxx (97.9) is rocking a 7% share that would equate to 7% of the Boxx's market. I will keep this simple, with population. Houston is about 4.5 Mil strong, 7% of that is 315,000 listeners for the month. However, do not confuse Metropolitan areas with Radio Signals. Signals can go far and beyond Metro and I have personally been in Austin Texas and have picked up 790, 97.9 and 610 with ease.
Also when looking at the number, they represent the prior Month. There's a month lag so you are actually looking at July activity.
Look a here, look a here.
Let me first begin by congratulating THE BIG SHOW winning. They damn near jumped a full point. Is the Big Show just that good or are we witnessing a shift in listening habits? While the Big Show trends north, we continue to see In the Loop trend south. I also want to give it up to Sean and John, they also enjoyed a bump.
Funny how things happen, just yesterday I saw Nick Wright tweet Craig Sheldon
Our competitors incompetence is our secret weapon.
Mid Mornings 10a -3p
Drive Time 3p-7p
LOL, talk about one of those "Shaking My Head Moments. Josh and Rich is straight busting ass and there's no way to sugarcoat. Josh is too gifted in radio to be in sports, Rich use to bitch at first but he's no fool, he took one look at the numbers and now he enjoy talking random non sports topics. I am laying down the gauntlet, can my boy Josh and Rich bust 6 wide open? MAD UPS to J&R, you guys have maintained 4 + numbers for nearly a year, that shit is no fluke.
I am drawn again to 790 enjoying the largest bump in this day part. In this particular slot, 790 enjoyed a .8 bump but like MaD, J&R are so far out in a lead, it's almost insignificant but we have seen something is clearly shaking over at 790.
WRAP IT UP
Here's the deal, everyone should see their numbers increase as more fans tune in during football season which makes what I will point out next an anomaly.
Of all the data presented, In the Loop is the only show that took a hit. Onset of Football season, Sports Radio 610 should not be falling. All jokes aside, Mad Radio is damn near close to surpassing In the Loop. One month out of a year does not represent a real picture but Gavin see what I see in terms of trends. I have some thoughts about what's really occurring but I'm keeping it close to the vest.
SALUTE to #TeamFirstPlace
LM aka SIR BLOG ALOT