IS NICK WRIGHT READY TO BE THE FACE OF THE FRANCHISE - LM

IS NICK WRIGHT READY TO BE THE FACE OF THE FRANCHISE

Written By: LM

1.19.2014

Over the last three years, Josh Innes has been the face of Sports Radio 610.   Like him or hate him, for the last few years, if you said Sports Radio 610, Josh Innes was the name likely to come from your mouth.  It's no different on other stations, when you think:

• Sports Talk 790, you think Lance Zierlein 
• 1560 The Game John Granato
•  97.5 ESPN Fred Faour/ AJ Hoffman

Once Nick Wright arrived in Houston, Sports Radio 610 encountered a situation.  Two young radio professionals from different backgrounds trying to establish their dominance.  Don't let the on-air friendships fool you, every personality wants to be THAT GUY.   That guy, the moment you say a station's name, they want to be recognized as the Alpha Dog.

Josh Innes is self taught while Nick Wright is Syracuse educated.

It's funny how things happen because I remember last year  HMW Founder Craig Shelton told Josh that he and Nick wouldn't be able to coexist at 610.   Audio is Below


Check this out on Chirbit

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Craig talks to Josh Innes

Some may disagree and call Rich Lord the Face of 610 but this has nothing to do with tenure and longevity and every thing to do with association.

It appears, Nick Wright may have got what he wanted as being the top dog but is he ready?  Currently, Nick is one of the most identifiable names at Sports Radio 610 but it's a constellation prize.  Sports Radio 610 is no where near as hot as it was a couple of years ago.   Would you want to be the "hot guy" on a bland product or a "hot guy" on a gold mine?

Here is the deal, Josh Innes was part of the build of record ratings, Nick Wright was not. Not to mention we have seen the morning fall below 2.0 in ratings which is something we have not seen in a while at 610.   Both are polarizing  personalities but for me, Nick does not have that "I have to hear what he says next" pop.

Can Nick Wright push 610 higher?  Just some food for thought.   For what it's worth, I think Seth Payne is Sports Radio 610's best host but Nick Wright is clearly the face.

OUT

LM