Written By: LM
I have tried to theorize why Sports Radio 610 and Sports Talk 790 are getting beat by ESPN 97.5. Logic would dictate, stations with local professional teams should beat a station without a professional, right? WRONG!
Sports Radio 610 has the Houston Texans
Sports Talk 790 have The Houston Rockets and Astros
All three teams are relatively good, so what's the problem! Why these stations cannot dominate a station with no professional partnership?
There are multiple variables at play but I believe the most important variable, are the teams.
In the old days (when I say old days, I mean like 5 years ago), the Professional Team and Station model worked but now we are seeing it's not an automatic.
I first noticed this about 7 years ago when the Dallas Cowboys Flagship (105.3) station was losing to a station (The Ticket) without the Cowboys. The Cowboys is one of the most popular teams in sports. How can a station partnered with the Cowboys be losing to a station without the Cowboys?
If you remember, 105.3 (Dallas) snatched up Gavin Spittle from Sports Radio 610.
As stated earlier, their are multiple variables.
I have tried to theorize why Sports Radio 610 and Sports Talk 790 are getting beat by ESPN 97.5. Logic would dictate, stations with local professional teams should beat a station without a professional, right? WRONG!
Sports Radio 610 has the Houston Texans
Sports Talk 790 have The Houston Rockets and Astros
All three teams are relatively good, so what's the problem! Why these stations cannot dominate a station with no professional partnership?
There are multiple variables at play but I believe the most important variable, are the teams.
In the old days (when I say old days, I mean like 5 years ago), the Professional Team and Station model worked but now we are seeing it's not an automatic.
I first noticed this about 7 years ago when the Dallas Cowboys Flagship (105.3) station was losing to a station (The Ticket) without the Cowboys. The Cowboys is one of the most popular teams in sports. How can a station partnered with the Cowboys be losing to a station without the Cowboys?
If you remember, 105.3 (Dallas) snatched up Gavin Spittle from Sports Radio 610.
As stated earlier, their are multiple variables.
- Likable Hosts
- Host Content
- Lately, The Producers
- Program Director
- Signal
- etc
The Meat
I am using Sports Radio 610 and the Texans for this example, but I could easily use Sports Talk 790 and their relationship with the Rockets and Astros.
In the past, everyone believed they had to talk Texans to stay competitive with SR 610. Most figured "football was king in Houston" and everyone wanted to hear all things Texans. We didn't factor in Rockets and Astros becoming major players and this thing called Social Media.
ESPN 975 is not beholden to any local professional team so they are mandated to exclusively talk about teams they are in partnerships with. ESPN 975 can talk Texans, Rockets, or Astros in a positive or negative manner in addition to talking about.
- Game Of Thrones
- Prison Radio Shows
- Politics
- Butt Stank
- Strippers
- Netflix
- Prime
- MMA
- UFC
- UH
- Rice
- Belches
- Snax
- JT
- Raheel's Beard
- Fred's hair
- AJ's weekend stories
- and a whole plethora of other shit
These are not like mentions, each one of these bullet points are segments and has the potential to drive the whole show.
ESPN975 is not restricted to talk about local professional teams. If there is a big story or a controversial play, it will drive the shows but on a typical day, they are like "fuck the local teams" as a main point of discussion; they will go all types of direction in topics.
If ESPN 975 were reduced to talking simply Texans, Rockets, Astros for the majority of their shows, they would get creamed by the competition. In season, it makes sense to focus on the local team playing but I am beginning to see, a lot of people truly do not give a fuck.
975 has figured out a way to compete with the Legacy Stations without competing with them in their comfort zone.
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