THE EXCORIATING OF LEBRON JAMES
Written by: Craig Shelton
Date Posted: 07-19-2010
Maybe I'm the last guy to know? Perhaps the past seven years I've been in a coma or dream-like state, totally unaware of the current state of events? Somewhere in the past seven years as an NBA observer folks, I missed the memo that Lebron James had become the most sought after marketing agent in America. Clearly Lebron's talents as a professional basketball player have been surpassed by his apparent ability as a marketing guru with freakish talents in the field, right? How the hell did I miss that memo...hmmmm?
Please allow me to paint the picture of an 18 year-old kid, fresh out of high school as a basketball prodigy. He joins his hometown NBA team as a player and is immediately thrust into the media's very own version of Cleveland sports & media publicity purgatory. For the past seven years, he lived within the prefabricated atmosphere of "planet media" with almost complete negative P.R. anonymity. If not for a single media hiccup of a poor showing of sportsmanship in the 2009 loss to the Orlando Magic, in the NBA Eastern Conference Finals, his public record would be without incident.
I've told a close friend on numerous occasions that I refuse to talk religion or politics with most folks. I say that because in my lifetime, I've learned that hot button issues of race & religion, causes "intelligent people to say really, really, stupid things". Stupid things like calling Lebron James the: "self-proclaimed King". Wow! Somehow, I don't get a big picture of a wet behind the ears 18 year-old walking into his first major marketing endorsement with the "swoosh" and start calling shots with an internationally accredited marketing behemoth like Nike. My point is, stop calling Lebron the "self-proclaimed" king of the NBA, when we all know he more than likely didn't make that call.
"You people were really reaching with all the Lebron pile-on antics. Geezzzzzz!!"
BARBER SHOP OR BEAUTY SHOP?
When Cleveland Cavalier owner, Dan Gilbert, fired the initial shot that began to deflate the "fun" helium from the Lebron hot air balloon, he really "set it off". How could we all have not seen it coming in predictable fashion that he would be followed by the Reverend Jesse Jackson of the Rainbow Push Coalition?
HMW HMW HMW HMW HMW HMW
PICTURED ABOVE: HMW FACEBOOK FRIEND
In the words of my man, Rodney Waites, of CBS Radio: "BOOM"!
I'm not going to spend an entire article perpetuating the farcical events that have taken place since Thursday, July 8, 2010, when "The Decision" came to pass. The one important fact that I will add is that; the only truly revealing thing that I took out of the Lebron James/ESPN production was that he's just a kid, folks. Lebron James is just a kid trying not to have a Michael Jackson-like existence in the world of the NBA and sports in general.
Stating the obvious: Lebron James never went to college or experienced the whole recruiting process. After listening to his unprepared delivery on July 8th and observing his demeanor during the Jim Gray interview, I understood what we all should need no reminding of: HE'S JUST A KID!!! The guy is very immature in areas just as you and I were at age 25. Even though Lebron James is obviously physically developed as a man, it's equally clear that intellectually speaking, Lebron James is not where he needs to be to reach his goals financially or basketball-wise. That's the story here folks.
"WE THE PEOPLE"
Lebron James is the best example out there of the pros & cons of youthful super athletes being thrust into the public limelight. We're not ready as adults in America to "do as we say" to our children and be decent individuals and not pass judgement on folks. You see, "we the people" of this great country, teach values to our children that we ourselves refuse to live by. Yes American media, "we the people", are not prepared to raise the young men and women we're paid to cover. "We the people" are not prepared to be a positive part of these young men and women's life-learning experience in a helpful, positive manner, while maintaining a proper professional standard. "We the people" as sports fans have not matured enough to show compassion when young people act like "young people" and make foolish, non-criminal mistakes. "We the people" are so consumed with bandwagon chatter and athletes living, as we believe they should live that we forget that if the eye of public scrutiny was ever turned on us, we would crack and run for the cover of our safe little corporate cubicles. "We the people" don't have what it takes to enjoy observing young Americans that are 20 years younger than us live their dreams and cultivate their livelihoods, as they see fit.
"WE THE PEOPLE HAVE YET TO GET WHY WE'RE NOT EVEN CLOSE TO BEING ON THE RADAR OF THE STARS WE CLAIM TO LOVE, BUT WE'VE CORRALLED IN AN ARENA OF HATRED & APATHY." THE QUESTION IS WHY?
I MEAN, IF LEBRON JAMES WAS YOUR SON, WOULDN'T YOU BE A PROUD PARENT?
NOTE: PLEASE REFRAIN FROM USAGE OF ANY DEROGATORY COMMENTS REGARDING MY USE OF "CAPS" IN THIS PASSAGE AND IN THE LAST PARAGRAPH AS WELL. YOU SEE, I'M A REALLY BIG FAN OF DAN GILBERT, SO IF I CAN'T HAVE DAN, DAMMIT, NO ONE CAN!
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