Tuesday, October 30, 2018

Who is truly No. 1 in the Ratings: Blitz, Josh Innes Show, Sean Salisbury, Trump, Obama or UCF?

Written by: Lamont




Trying to understand local sports ratings in Houston is about as convoluted as Donald Trump claiming a bigger inauguration crowd than Barack Obama.

I am sure University of Central Florida (UCF) is also laughing at multiple stations and shows boasting the number one spot.

There has been some confusion in Houston about ratings.  What's perfectly clear, Sports Radio 610 is dead ass last.  Sports Talk 790 and ESPN 975 both are claiming number one.  It's a situation where both are technically correct and the public will never get a definitive answer nor an explanation.

One of the main problems, ESPN's time structure is fragmented, it's not the traditional schedule we are accustomed to locally.   Both stations are claiming time slots when their time slots do not align.  Personally, I would side with 790 because that's more of the norm than 975.

Lets be real, if the Bench are claiming number one based upon 2 hours, then some show could claim number one based upon one hour. Fair is fair, if you are winning your slot then you can say you are one in your slot.

I do not believe 790 is  focused on 97.5, their focus appears to be 610 because it's useless and convoluted trying to compare yourself to a station with different time slots.  Outside of outright domination such as the Blitz, the cross comparison is useless.

Although I said The Blitz is dominating, even that is questionable because they are combining the simulcast of 94.1.  I will give the Blitz credit for trying to explain the nuance in the time slots. Sports Talk 790 do not.

The only way the public is going to know, is if the public receives hourly internal breakdowns.  Yes, they do have the internals.  Until then, we will continue to have dual ones.

As stated earlier, the Sports Radio 610 being dead ass last is more of the story to me.  We are in football season, the Texans have DeShaun Watson.  The anticipation of Watson alone should be enough to garner listeners but its not.  Sports Radio 610 is the Flagship station of the most popular team in Houston and they are last?  That's unheard of.



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